Corporate Strategy Design
At Enlik Agency we offer ourselves as a strategic consulting firm that advises the top management of the company in the analysis and decision making.
We seek:
– Satisfy all shareholders and stakeholders of the company.
– Help the company to maintain an impeccable reputation (corporate social responsibility and business ethics).
Tasks we perform
Advice and support in decision making.
Assistance in the definition of mission, vision and values.
Design of the corporate, competitive and functional strategy.
Analysis of the main indicators of the company.
Techniques we employ
To analyze the external environment:
- Analysis of the current environment: Diamond, Pestel, possible Clusters.
- Future environment: Scenarios, Delphi.
To analyze the attractiveness of the industry:
- Porter’s 5 competitive forces.
To analyze the internal environment:
SWOT: Strengths and Weaknesses, Opportunities and Threats.
To define the competitive strategy:
- Bowman’s Strategy Clock.
- Business Model Canvas.
Points we take into consideration:
The Strategy
1
Corporate strategy defines what business the company is in or wants to be in and what kind of company it is or wants to be.
- Objectives.
- Purposes/goals.
- Plans and policies to achieve the goals.
2
- Creation of a unique and valuable position in the market to defend the company’s profitability and growth.
- Competitive strategy.
3
-
Relationship of the company with its external environment.
-
Actions it undertakes to achieve its objectives and improve its performance through the rational use of resources.
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Internal analysis: resources of the company to face the environment.
Strategy levels
Corporate Strategy
- Scope / Field of activity: business in which the company intends to engage.
Possible synergies.
Corporate development strategies.
Competitive / Business Strategy
- Creating and improving competitive advantage: how to beat rivals.
- Synergy between functional areas.
Functional Strategy
- Essential capability: what we do well.
- Strategy for each area.
Stakeholders
According to their position in relation to the company:
-
Interns.
External.
According to contractual relationship with the company.
Primary: They have a contract with the company: customers, suppliers, shareholders, employees…
Secondary: They have no contract with the company.
Control Mechanisms
External
- Market of companies.
- Capital markets.
- Executives market.
- Goods and services market.
Internal
- Direct Supervision.
Incentives.
Market, Industry and business
Market
Companies that with any technology cover specific functions for specific customers.
Yes, it is my competition, they want my customers. We share customers and suppliers.
Industry
Companies that with a specific technology cover any need to any customer.
It is not my competition.
Business
Companies that with a concrete technology cover some concrete functions to some concrete clients.
It is not my competition.
Market Type
Competition Perfect
Many offers, Infinite demand, Undifferentiated product.
Monopolistic Competition
Many offers, Infinite demand, Differentiated product.
Oligopoly
Little supply, Infinite demand.
Monopoly
Single supply, Infinite demand
Competitive Advantages
Horizontal Links
Interrelationships that can be beneficial within the company’s value chain.
Vertical Links
Interrelationships that can be beneficial within the system, with suppliers or customers.
Other methods of creating and maintaining competitive advantages
- Product differentiation.
- Cost leadership.
- Focus.
Company Resources
Tangible Resources
- Financial.
- Physical.
Intangible Resources
- Human: labor and intellectual capital
- Non-human: technological, organizational and reputational
Improvements in resource endowment.
- External procurement: Purchasing, alliances, benchmarking.
- Internal Generation: I+D, training, promotion.
Exploitation of resources
- Internal exploitation: through competitive or corporate strategy.
- External exploitation: sale or license.
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